Baosheng Media Group Holdings Limited
BAOSCommunication ServicesNASDAQAdvertising Agencies
Scan Results
Daily timeframePart of the communication services sector, Baosheng Media Group Holdings Limited (BAOS) is listed under Advertising Agencies. With a market capitalization of $3.9M, it sits in micro-cap territory. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process.
Market Cap
$3.9M
Beta
1.58
P/E (TTM)
—
P/E (Fwd)
—
EPS (TTM)
$-7.71
EPS (Fwd)
—
ROE
-132.8%
ROA
-27.7%
Cash
$1.6M
Total Debt
$730,720
Free CF
$3.0M
52W Change
-10.4%
Annual Financials
Cash vs Debt
The balance sheet looks solid with $1.6M in cash comfortably exceeding the $731K debt load. A net cash position generally provides financial flexibility during uncertain economic periods. Annual free cash flow of $3.0M supports ongoing capital allocation decisions and provides a cushion against unexpected expenses or downturns. Return on equity stands at -132.8%, which is negative for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. Revenue has pulled back from $2.4M (2022) to $569K (2025), a 76% decline worth watching.
Baosheng Media Group Holdings Limited's elevated beta suggests the stock experiences more pronounced price movements than the overall market, which increases both upside potential and downside risk. With cash comfortably exceeding debt, BAOS has financial flexibility that may help navigate uncertain periods. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence Baosheng Media Group Holdings Limited's trajectory.