Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. The $683.1M market capitalization puts BWMX squarely in small-cap range for its industry. It operates through Home Organization Products; and Beauty and Personal Care Products segments.
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Betterware de México, S.A.P.I. de C.V. carries $4.37B in total debt against $311.8M in cash reserves — debt is roughly 14.0x the cash position. Managing this leverage effectively will be important for long-term financial stability. The company generates $1.94B in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. Return on equity stands at 92.6%, which is exceptionally high for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. Return on assets of 14.4% further supports the picture of efficient asset utilization. Revenue has grown from $11.51B (2022) to $14.24B (2025), reflecting a 24% increase over the period.
The debt-to-cash ratio suggests meaningful leverage on the balance sheet, a factor worth monitoring if credit conditions tighten. It is important to consider these factors alongside broader market conditions and individual financial goals when reviewing BWMX.