Baozun Inc.
BZUNConsumer CyclicalNASDAQInternet Retail · Last scanned Jul 22, 2026
Scan Results
Daily timeframeBaozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. The $145.9M market capitalization puts BZUN squarely in micro-cap range for its industry. It operates in two segments, E-Commerce and Brand Management.
Market Cap
$145.9M
Beta
0.49
P/E (TTM)
—
P/E (Fwd)
3.44
EPS (TTM)
$-0.48
EPS (Fwd)
$0.73
ROE
-2.3%
ROA
0.4%
Cash
$2.85B
Total Debt
$1.88B
Free CF
—
52W Change
-15.5%
Annual Financials
Cash vs Debt
Where BZUN stands vs its 150-day and 200-day moving averages
As of the July 15, 2026 close, BZUN finished 1.87% above its 150-day moving average ($2.67) and 4.23% below its 200-day moving average ($2.84). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is BZUN overbought or oversold?
At the July 15, 2026 close, BZUN's RSI(14) was 46.9, in neutral territory (between 30 and 70). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
Baozun Inc. holds $2.85B in cash against $1.88B in total debt, giving it a net cash position. This means the company could theoretically pay off all its debt and still have cash remaining. Return on equity stands at -2.3%, which is negative for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 0.4% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $9.40B (2021) to $9.95B (2025).
BZUN's low beta indicates it tends to be less volatile than the broader market, which may suit investors seeking more stable price behavior. No single metric tells the full story. Reviewing BZUN's risk profile alongside its fundamentals and technical indicators provides a more complete picture.