Baozun Inc.
BZUNConsumer CyclicalNASDAQInternet Retail
Scan Results
Daily timeframeHeadquartered within the consumer cyclical sector, Baozun Inc. focuses on Internet Retail services and products. Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. The $163.4M market capitalization puts BZUN squarely in micro-cap range for its industry. It operates in two segments, E-Commerce and Brand Management.
Market Cap
$163.4M
Beta
0.51
P/E (TTM)
—
P/E (Fwd)
3.29
EPS (TTM)
$-0.48
EPS (Fwd)
$0.85
ROE
-1.2%
ROA
0.9%
Cash
$2.81B
Total Debt
$1.89B
Free CF
—
52W Change
-27.7%
Annual Financials
Cash vs Debt
Where BZUN stands vs its 150-day and 200-day moving averages
As of the September 3, 2026 close, BZUN finished 5.62% above its 150-day moving average ($2.67) and 4.06% above its 200-day moving average ($2.71). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is BZUN overbought or oversold?
At the September 3, 2026 close, BZUN's RSI(14) was 46.1, in neutral territory (between 30 and 70). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
With $2.81B in cash and $1.89B in debt, BZUN maintains more liquidity than leverage. This favorable balance sheet position can be an asset when capital markets become less accommodating. Return on equity stands at -1.2%, which is negative for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 0.9% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $9.40B (2021) to $9.95B (2025).
BZUN's low beta indicates it tends to be less volatile than the broader market, which may suit investors seeking more stable price behavior. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence Baozun Inc.'s trajectory.