Baozun Inc.
BZUNConsumer CyclicalNASDAQInternet Retail · Last scanned Oct 24, 2026
Scan Results
Daily timeframeBaozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. At a $206.5M market cap, Baozun Inc. ranks as a micro-cap company within consumer cyclical. It operates in two segments, E-Commerce and Brand Management.
Market Cap
$206.5M
Beta
0.39
P/E (TTM)
25.43
P/E (Fwd)
4.07
EPS (TTM)
$0.14
EPS (Fwd)
$0.88
ROE
-1.2%
ROA
0.9%
Cash
$2.81B
Total Debt
$1.89B
Free CF
$606.4M
52W Change
-1.1%
Annual Financials
Cash vs Debt
Where BZUN stands vs its 150-day and 200-day moving averages
As of the October 20, 2026 close, BZUN finished 37.77% above its 150-day moving average ($2.78) and 38.77% above its 200-day moving average ($2.76). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is BZUN overbought or oversold?
At the October 20, 2026 close, BZUN's RSI(14) was 74.0, in overbought territory (above 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
The balance sheet looks solid with $2.81B in cash comfortably exceeding the $1.89B debt load. A net cash position generally provides financial flexibility during uncertain economic periods. The company generates $606.4M in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. ROE of -1.2% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 0.9% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $9.40B (2021) to $9.95B (2025).
With a beta below 0.7, Baozun Inc. typically sees smaller price swings than the overall market, offering a degree of stability during turbulent periods. No single metric tells the full story. Reviewing BZUN's risk profile alongside its fundamentals and technical indicators provides a more complete picture.