Cheer Holding, Inc.
CHRCommunication ServicesNASDAQAdvertising Agencies
Scan Results
Daily timeframePart of the communication services sector, Cheer Holding, Inc. (CHR) is listed under Advertising Agencies. The company carries a $3.1M market cap, placing it firmly in the micro-cap category. It operates through Cheers APP Internet Business and Traditional Media Businesses segments.
Market Cap
$3.1M
Beta
0.72
P/E (TTM)
—
P/E (Fwd)
—
EPS (TTM)
$-78.87
EPS (Fwd)
—
ROE
7.3%
ROA
4.5%
Cash
$213.8M
Total Debt
$4.4M
Free CF
-$24.1M
52W Change
-93.3%
Annual Financials
Cash vs Debt
Where CHR stands vs its 150-day and 200-day moving averages
As of the October 20, 2026 close, CHR finished 30.53% below its 150-day moving average ($1.90) and 46.12% below its 200-day moving average ($2.45). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is CHR overbought or oversold?
At the October 20, 2026 close, CHR's RSI(14) was 34.5, in neutral territory (between 30 and 70). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
With $213.8M in cash and $4.4M in debt, CHR maintains more liquidity than leverage. This favorable balance sheet position can be an asset when capital markets become less accommodating. The company is burning cash, with free cash flow at -$24.1M. This typically occurs when a company is investing aggressively in growth, but sustained cash burn can strain the balance sheet. ROE of 7.3% points to modest capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 4.5% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $157.1M (2022) to $148.8M (2025).
With cash comfortably exceeding debt, CHR has financial flexibility that may help navigate uncertain periods. The company is burning cash at the operating level, which is not unusual for growth-phase companies but adds risk if it persists. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Cheer Holding, Inc. and its sector.