Direct Digital Holdings, Inc.
DRCTCommunication ServicesNASDAQAdvertising Agencies · Last scanned Sep 8, 2026
Scan Results
Daily timeframeDirect Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. With a market capitalization of $1.6M, it sits in micro-cap territory. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem.
Market Cap
$1.6M
Beta
5.27
P/E (TTM)
—
P/E (Fwd)
-0.27
EPS (TTM)
$-211.67
EPS (Fwd)
$-7.13
ROE
—
ROA
-43.1%
Cash
$520,000
Total Debt
$18.2M
Free CF
-$1.3M
52W Change
-97.8%
Annual Financials
Cash vs Debt
Where DRCT stands vs its 150-day and 200-day moving averages
As of the September 3, 2026 close, DRCT finished 45.43% below its 150-day moving average ($3.50) and 73.14% below its 200-day moving average ($7.11). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is DRCT overbought or oversold?
At the September 3, 2026 close, DRCT's RSI(14) was 11.8, in oversold territory (below 30). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
Direct Digital Holdings, Inc. carries $18.2M in total debt against $520K in cash reserves — debt is roughly 35.0x the cash position. Managing this leverage effectively will be important for long-term financial stability. Free cash flow is running at -$1.3M, which bears watching. Negative free cash flow can be acceptable during heavy investment periods but needs to improve over time. Revenue has pulled back from $89.4M (2022) to $34.7M (2025), a 61% decline worth watching.
A beta of 5.27 means DRCT is more volatile than average. Investors should be prepared for wider price swings relative to broader indices. The debt-to-cash ratio suggests meaningful leverage on the balance sheet, a factor worth monitoring if credit conditions tighten. Negative free cash flow means the company is currently spending more than it generates, which may require future fundraising or debt if the trend continues. No single metric tells the full story. Reviewing DRCT's risk profile alongside its fundamentals and technical indicators provides a more complete picture.