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The Honest Company, Inc.

HNSTConsumer DefensiveNASDAQ

Household & Personal Products

PriceMA150MA200
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Financials · Annual
Revenue
$371.3M
-1.9% YoY
Net Income
-$15.7M
-156.1% YoY
EBITDA
-$4.8M
-260.8% YoY
Free Cash Flow
$48.1M

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About The Honest Company, Inc.

The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. The company carries a $384.2M market cap, placing it firmly in the small-cap category. It offers wipes, personal care, diapers, and beauty products.

Key stats
Market Cap$384.2M
Fwd P/E27.73
EPS$-0.17
Beta2.15
52W Change-30.9%
ROE-10.9%
Analysis

The Honest Company, Inc. holds $90.4M in cash against $11.8M in total debt, giving it a net cash position. This means the company could theoretically pay off all its debt and still have cash remaining. Free cash flow comes in at $48.1M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. ROE of -10.9% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 1.3% is on the lower side, which is common in asset-heavy industries. Revenue has been uneven over recent years, ranging from $313.7M to $371.3M.

With a beta above 1.5, HNST tends to amplify broader market moves — both up and down. This higher volatility means larger price swings are common. The strong cash position relative to debt provides a financial cushion that reduces balance sheet risk. No single metric tells the full story. Reviewing HNST's risk profile alongside its fundamentals and technical indicators provides a more complete picture.

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