The Honest Company, Inc.
HNSTConsumer DefensiveNASDAQHousehold & Personal Products · Last scanned Jul 18, 2026
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Daily timeframeHeadquartered within the consumer defensive sector, The Honest Company, Inc. focuses on Household & Personal Products services and products. The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. With a market capitalization of $421.6M, it sits in small-cap territory. It offers wipes, personal care, diapers, and beauty products.
Market Cap
$421.6M
Beta
2.11
P/E (TTM)
—
P/E (Fwd)
32.76
EPS (TTM)
$-0.17
EPS (Fwd)
$0.12
ROE
-10.9%
ROA
1.3%
Cash
$90.4M
Total Debt
$11.8M
Free CF
$48.1M
52W Change
-16.7%
Annual Financials
Cash vs Debt
With $90.4M in cash and $11.8M in debt, HNST maintains more liquidity than leverage. This favorable balance sheet position can be an asset when capital markets become less accommodating. Free cash flow comes in at $48.1M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. Return on equity stands at -10.9%, which is negative for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 1.3% is on the lower side, which is common in asset-heavy industries. Revenue has been uneven over recent years, ranging from $313.7M to $371.3M.
With a beta above 1.5, HNST tends to amplify broader market moves — both up and down. This higher volatility means larger price swings are common. With cash comfortably exceeding debt, HNST has financial flexibility that may help navigate uncertain periods. No single metric tells the full story. Reviewing HNST's risk profile alongside its fundamentals and technical indicators provides a more complete picture.