Hour Loop, Inc.
HOURConsumer CyclicalNASDAQInternet Retail
Scan Results
Daily timeframeHour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. At a $67.6M market cap, Hour Loop, Inc. ranks as a micro-cap company within consumer cyclical. It sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics.
Market Cap
$67.6M
Beta
1.38
P/E (TTM)
48.00
P/E (Fwd)
38.40
EPS (TTM)
$0.04
EPS (Fwd)
$0.05
ROE
21.8%
ROA
6.0%
Cash
$985,404
Total Debt
$4.2M
Free CF
-$477,042
52W Change
-51.8%
Annual Financials
Cash vs Debt
Where HOUR stands vs its 150-day and 200-day moving averages
As of the September 3, 2026 close, HOUR finished 4.12% below its 150-day moving average ($1.94) and 4.12% below its 200-day moving average ($1.94). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is HOUR overbought or oversold?
At the September 3, 2026 close, HOUR's RSI(14) was 40.6, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
Hour Loop, Inc. carries $4.2M in total debt against $985K in cash reserves — debt is roughly 4.2x the cash position. Managing this leverage effectively will be important for long-term financial stability. Free cash flow is running at -$477K, which bears watching. Negative free cash flow can be acceptable during heavy investment periods but needs to improve over time. Return on equity stands at 21.8%, which is strong for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. An ROA of 6.0% suggests reasonable efficiency in deploying the company's asset base. Revenue has grown from $95.9M (2022) to $142.4M (2025), reflecting a 48% increase over the period.
The company is burning cash at the operating level, which is not unusual for growth-phase companies but adds risk if it persists. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Hour Loop, Inc. and its sector.