Hour Loop, Inc.
HOURConsumer CyclicalNASDAQInternet Retail · Last scanned Jul 22, 2026
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Daily timeframeHeadquartered within the consumer cyclical sector, Hour Loop, Inc. focuses on Internet Retail services and products. Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company carries a $65.8M market cap, placing it firmly in the micro-cap category. It sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics.
Market Cap
$65.8M
Beta
1.38
P/E (TTM)
37.40
P/E (Fwd)
37.40
EPS (TTM)
$0.05
EPS (Fwd)
$0.05
ROE
27.5%
ROA
7.7%
Cash
$992,886
Total Debt
$2.8M
Free CF
-$383,195
52W Change
3.3%
Annual Financials
Cash vs Debt
Where HOUR stands vs its 150-day and 200-day moving averages
As of the July 15, 2026 close, HOUR finished 4.62% above its 150-day moving average ($1.95) and 0.99% above its 200-day moving average ($2.02). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is HOUR overbought or oversold?
At the July 15, 2026 close, HOUR's RSI(14) was 56.2, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
Hour Loop, Inc. carries $2.8M in total debt against $993K in cash reserves — debt is roughly 2.9x the cash position. Managing this leverage effectively will be important for long-term financial stability. The company is burning cash, with free cash flow at -$383K. This typically occurs when a company is investing aggressively in growth, but sustained cash burn can strain the balance sheet. Return on equity stands at 27.5%, which is strong for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. An ROA of 7.7% suggests reasonable efficiency in deploying the company's asset base. Revenue has grown from $95.9M (2022) to $142.4M (2025), reflecting a 48% increase over the period.
Negative free cash flow means the company is currently spending more than it generates, which may require future fundraising or debt if the trend continues. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Hour Loop, Inc. and its sector.