MediaAlpha, Inc.
MAXCommunication ServicesNASDAQInternet Content & Information
Scan Results
Daily timeframeHeadquartered within the communication services sector, MediaAlpha, Inc. focuses on Internet Content & Information services and products. MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. At a $638.4M market cap, MediaAlpha, Inc. ranks as a small-cap company within communication services. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Market Cap
$638.4M
Beta
1.16
P/E (TTM)
7.44
P/E (Fwd)
7.20
EPS (TTM)
$1.62
EPS (Fwd)
$1.67
ROE
—
ROA
17.4%
Cash
$23.7M
Total Debt
$176.7M
Free CF
$24.8M
52W Change
-9.4%
Annual Financials
Cash vs Debt
Where MAX stands vs its 150-day and 200-day moving averages
As of the August 7, 2026 close, MAX finished 19.46% above its 150-day moving average ($10.33) and 13.42% above its 200-day moving average ($10.88). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is MAX overbought or oversold?
At the August 7, 2026 close, MAX's RSI(14) was 29.0, in oversold territory (below 30). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
The company holds $23.7M in cash, though total debt stands at $176.7M. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. The company generates $24.8M in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. Return on assets of 17.4% further supports the picture of efficient asset utilization. Revenue has grown from $459.1M (2022) to $1.11B (2025), reflecting a 143% increase over the period.
MediaAlpha, Inc. carries a heavier debt load relative to its cash position, which introduces financial risk that investors should weigh. No single metric tells the full story. Reviewing MAX's risk profile alongside its fundamentals and technical indicators provides a more complete picture.