MediaAlpha, Inc.
MAXCommunication ServicesNASDAQInternet Content & Information
Scan Results
Daily timeframeHeadquartered within the communication services sector, MediaAlpha, Inc. focuses on Internet Content & Information services and products. MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. With a market capitalization of $630.4M, it sits in small-cap territory. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.
Market Cap
$630.4M
Beta
1.15
P/E (TTM)
7.35
P/E (Fwd)
7.09
EPS (TTM)
$1.62
EPS (Fwd)
$1.68
ROE
—
ROA
17.4%
Cash
$23.7M
Total Debt
$176.7M
Free CF
$24.8M
52W Change
3.4%
Annual Financials
Cash vs Debt
Where MAX stands vs its 150-day and 200-day moving averages
As of the October 20, 2026 close, MAX finished 4.44% above its 150-day moving average ($10.82) and 6.60% above its 200-day moving average ($10.60). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is MAX overbought or oversold?
At the October 20, 2026 close, MAX's RSI(14) was 73.7, in overbought territory (above 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
On the balance sheet, MAX has $23.7M in cash with $176.7M in obligations. The ability to service this debt comfortably depends on continued operational cash generation. Annual free cash flow of $24.8M supports ongoing capital allocation decisions and provides a cushion against unexpected expenses or downturns. Return on assets of 17.4% further supports the picture of efficient asset utilization. Revenue has grown from $459.1M (2022) to $1.11B (2025), reflecting a 143% increase over the period.
Debt significantly exceeds cash reserves, which means the company's financial flexibility could be constrained during economic downturns. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence MediaAlpha, Inc.'s trajectory.