Is MAX above its 150-day moving average?

MAX is currently below its 150-day moving average by 15.58%. The MA150 sits at $10.52.

What is MAX's RSI right now?

MAX's 14-period RSI is 49.9. This is in a neutral zone (30–70).

Is MAX's MACD bullish or bearish?

MAX's MACD histogram reads +0.1058. A positive histogram means short-term momentum is leaning bullish.

How are MAX's technical signals calculated?

Scanance computes MAX's technicals daily after market close from end-of-day OHLCV data. MA150 and MA200 are simple moving averages. RSI uses Wilder's 14-period smoothing. MACD uses 12/26/9 exponential moving averages. Volume ratio compares current volume to the 20-day average.

Scanance does not provide investment advice. The technical readouts on this page are pattern matches against deterministic indicator rules — they are not buy or sell recommendations. Always do your own research and consider consulting a licensed financial professional before making any trade.

MA

MediaAlpha, Inc.

MAXCommunication ServicesNASDAQ

Internet Content & Information

PriceMA150MA200

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Financials · Annual

Revenue

$1.11B

+28.8% YoY

Net Income

$25.6M

+54.1% YoY

EBITDA

-$96.6M

-316.8% YoY

Free Cash Flow

$61.6M

Scan Results

Daily timeframe

DateIndicatorDetails

About MediaAlpha, Inc.

Part of the communication services sector, MediaAlpha, Inc. (MAX) is listed under Internet Content & Information. The company carries a $480.1M market cap, placing it firmly in the small-cap category. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance.

Key stats

Market Cap$480.1M

P/E (TTM)13.88

Fwd P/E5.32

EPS$0.64

Beta1.16

52W Change-14.8%

Analysis

MediaAlpha, Inc. carries $163.5M in total debt against $26.1M in cash reserves — debt is roughly 6.3x the cash position. Managing this leverage effectively will be important for long-term financial stability. The company generates $61.6M in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. Return on assets of 16.4% further supports the picture of efficient asset utilization. Revenue has grown from $459.1M (2022) to $1.11B (2025), reflecting a 143% increase over the period.

Debt significantly exceeds cash reserves, which means the company's financial flexibility could be constrained during economic downturns. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence MediaAlpha, Inc.'s trajectory.

Links

Company website ↗

MediaAlpha, Inc.

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