Rocky Brands, Inc.
RCKYConsumer CyclicalNASDAQFootwear & Accessories
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Daily timeframeRocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. The company carries a $350.7M market cap, placing it firmly in the small-cap category. It operates through Wholesale, Retail, and Contract Manufacturing segments.
Market Cap
$350.7M
Beta
2.39
P/E (TTM)
12.52
P/E (Fwd)
11.15
EPS (TTM)
$3.74
EPS (Fwd)
$4.20
ROE
11.5%
ROA
3.6%
Cash
$2.6M
Total Debt
$130.0M
Free CF
-$4.3M
52W Change
56.5%
Annual Financials
Cash vs Debt
Where RCKY stands vs its 150-day and 200-day moving averages
As of the October 20, 2026 close, RCKY finished 9.67% above its 150-day moving average ($41.77) and 14.04% above its 200-day moving average ($40.17). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is RCKY overbought or oversold?
At the October 20, 2026 close, RCKY's RSI(14) was 52.0, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
On the balance sheet, RCKY has $2.6M in cash with $130.0M in obligations. The ability to service this debt comfortably depends on continued operational cash generation. Free cash flow is running at -$4.3M, which bears watching. Negative free cash flow can be acceptable during heavy investment periods but needs to improve over time. ROE of 11.5% points to decent capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 3.6% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $615.5M (2022) to $482.0M (2025), a 22% decline worth watching.
A beta of 2.39 means RCKY is more volatile than average. Investors should be prepared for wider price swings relative to broader indices. Debt significantly exceeds cash reserves, which means the company's financial flexibility could be constrained during economic downturns. The company is burning cash at the operating level, which is not unusual for growth-phase companies but adds risk if it persists. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence Rocky Brands, Inc.'s trajectory.