Rocky Brands, Inc.
RCKYConsumer CyclicalNASDAQFootwear & Accessories
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Daily timeframeHeadquartered within the consumer cyclical sector, Rocky Brands, Inc. focuses on Footwear & Accessories services and products. Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. At a $327.8M market cap, Rocky Brands, Inc. ranks as a small-cap company within consumer cyclical. It operates through Wholesale, Retail, and Contract Manufacturing segments.
Market Cap
$327.8M
Beta
2.36
P/E (TTM)
11.51
P/E (Fwd)
10.42
EPS (TTM)
$3.80
EPS (Fwd)
$4.20
ROE
11.5%
ROA
3.6%
Cash
$2.6M
Total Debt
$130.0M
Free CF
-$4.3M
52W Change
52.6%
Annual Financials
Cash vs Debt
Where RCKY stands vs its 150-day and 200-day moving averages
As of the August 28, 2026 close, RCKY finished 12.97% above its 150-day moving average ($40.08) and 20.52% above its 200-day moving average ($37.57). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is RCKY overbought or oversold?
At the August 28, 2026 close, RCKY's RSI(14) was 24.3, in oversold territory (below 30). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
Rocky Brands, Inc. carries $130.0M in total debt against $2.6M in cash reserves — debt is roughly 49.5x the cash position. Managing this leverage effectively will be important for long-term financial stability. Free cash flow is running at -$4.3M, which bears watching. Negative free cash flow can be acceptable during heavy investment periods but needs to improve over time. Return on equity stands at 11.5%, which is decent for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 3.6% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $615.5M (2022) to $482.0M (2025), a 22% decline worth watching.
With a beta above 1.5, RCKY tends to amplify broader market moves — both up and down. This higher volatility means larger price swings are common. The debt-to-cash ratio suggests meaningful leverage on the balance sheet, a factor worth monitoring if credit conditions tighten. The company is burning cash at the operating level, which is not unusual for growth-phase companies but adds risk if it persists. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Rocky Brands, Inc. and its sector.