The Simply Good Foods Company
SMPLConsumer DefensiveNASDAQPackaged Foods
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Daily timeframeHeadquartered within the consumer defensive sector, The Simply Good Foods Company focuses on Packaged Foods services and products. The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and. Valued at $1.01B, SMPL is a small-cap name in its sector. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
Market Cap
$1.01B
Beta
0.17
P/E (TTM)
—
P/E (Fwd)
6.74
EPS (TTM)
$-2.11
EPS (Fwd)
$1.70
ROE
-12.2%
ROA
5.4%
Cash
$123.9M
Total Debt
$448.5M
Free CF
$107.2M
52W Change
-59.4%
Annual Financials
Cash vs Debt
Where SMPL stands vs its 150-day and 200-day moving averages
As of the September 3, 2026 close, SMPL finished 13.83% below its 150-day moving average ($13.09) and 23.58% below its 200-day moving average ($14.76). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is SMPL overbought or oversold?
At the September 3, 2026 close, SMPL's RSI(14) was 51.2, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
The company holds $123.9M in cash, though total debt stands at $448.5M. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. Free cash flow comes in at $107.2M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. ROE of -12.2% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. An ROA of 5.4% suggests reasonable efficiency in deploying the company's asset base. Revenue has grown from $1.17B (2022) to $1.45B (2025), reflecting a 24% increase over the period.
The relatively low beta of 0.17 suggests SMPL is a less volatile holding compared to the broader index. No single metric tells the full story. Reviewing SMPL's risk profile alongside its fundamentals and technical indicators provides a more complete picture.