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WPP plc

WPPCommunication ServicesNASDAQ

Advertising Agencies

PriceMA150MA200
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Financials · Annual
Revenue
$13.55B
-8.1% YoY
Net Income
-$215.0M
-139.7% YoY
EBITDA
$930.0M
-52.1% YoY
Free Cash Flow
-$63.3M

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About WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific,. The $4.01B market capitalization puts WPP squarely in mid-cap range for its industry. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.

Key stats
Market Cap$4.01B
Fwd P/E5.60
EPS$-1.34
Beta0.65
52W Change-52.8%
Dividend Yield5.42%
ROE-5.3%
Analysis

WPP plc carries $6.83B in total debt against $2.69B in cash reserves — debt is roughly 2.5x the cash position. Managing this leverage effectively will be important for long-term financial stability. The company is burning cash, with free cash flow at -$63.2M. This typically occurs when a company is investing aggressively in growth, but sustained cash burn can strain the balance sheet. ROE of -5.3% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 0.9% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $14.43B (2022) to $13.55B (2025).

WPP's low beta indicates it tends to be less volatile than the broader market, which may suit investors seeking more stable price behavior. Negative free cash flow means the company is currently spending more than it generates, which may require future fundraising or debt if the trend continues. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence WPP plc's trajectory.

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