WP

WPP plc

WPP.LCommunication ServicesLSE

Advertising Agencies

PriceMA150MA200
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Indicator snapshot · Today
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Financials · Annual
Revenue
$13.55B
-8.1% YoY
Net Income
-$215.0M
-139.7% YoY
EBITDA
$930.0M
-52.1% YoY
Free Cash Flow
$744.2M

Scan Results

Daily timeframe
DateIndicatorDetails
Oct 20▲ MACD Positive CrossoverHistogram +2.2766, positive momentum
Oct 19▲ MACD Positive CrossoverHistogram +2.2766, positive momentum
About WPP plc

Part of the communication services sector, WPP plc (WPP.L) is listed under Advertising Agencies. At a $4.30B market cap, WPP plc ranks as a mid-cap company within communication services. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.

Where WPP.L stands vs its 150-day and 200-day moving averages

As of the October 20, 2026 close, WPP.L finished 34.79% above its 150-day moving average ($306.19) and 36.83% above its 200-day moving average ($301.62). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.

Is WPP.L overbought or oversold?

At the October 20, 2026 close, WPP.L's RSI(14) was 61.4, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.

Key stats
Market Cap$4.30B
Fwd P/E7.19
EPS$-0.22
Beta0.74
52W Change+9.9%
Dividend Yield3.78%
ROE-6.6%
Analysis

The company holds $2.36B in cash, though total debt stands at $7.18B. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. Annual free cash flow of $744.2M supports ongoing capital allocation decisions and provides a cushion against unexpected expenses or downturns. ROE of -6.6% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 1.1% is on the lower side, which is common in asset-heavy industries. Revenue has been relatively flat, moving from $14.43B (2022) to $13.55B (2025).

As with any equity investment, WPP.L carries market risk, sector-specific risk, and company-specific risk that investors should evaluate in the context of their own portfolios. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence WPP plc's trajectory.

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