Booking Holdings Inc.
BKNGConsumer CyclicalNASDAQTravel Services · Last scanned May 28, 2026
Scan Results
Daily timeframe1 of 4 indicators bullish as of May 27
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United. With a market capitalization of $130.47B, it sits in large-cap territory. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Market Cap
$130.47B
Beta
1.10
P/E (TTM)
22.21
P/E (Fwd)
13.68
EPS (TTM)
$7.58
EPS (Fwd)
$12.30
ROE
—
ROA
22.3%
Cash
$16.02B
Total Debt
$19.18B
Free CF
$7.08B
52W Change
-23.5%
Annual Financials
Cash vs Debt
Booking Holdings Inc. carries $19.18B in total debt against $16.02B in cash reserves — debt is modestly above the cash position. Managing this leverage effectively will be important for long-term financial stability. The company generates $7.08B in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. Return on assets of 22.3% further supports the picture of efficient asset utilization. Revenue has grown from $17.09B (2022) to $26.92B (2025), reflecting a 58% increase over the period.
As with any equity investment, BKNG carries market risk, sector-specific risk, and company-specific risk that investors should evaluate in the context of their own portfolios. No single metric tells the full story. Reviewing BKNG's risk profile alongside its fundamentals and technical indicators provides a more complete picture.