Booking Holdings Inc.
BKNGConsumer CyclicalNASDAQTravel Services · Last scanned Sep 9, 2026
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Daily timeframeHeadquartered within the consumer cyclical sector, Booking Holdings Inc. focuses on Travel Services services and products. Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United. With a market capitalization of $135.47B, it sits in large-cap territory. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Market Cap
$135.47B
Beta
1.07
P/E (TTM)
20.01
P/E (Fwd)
14.57
EPS (TTM)
$9.01
EPS (Fwd)
$12.38
ROE
—
ROA
20.4%
Cash
$17.21B
Total Debt
$20.92B
Free CF
$7.73B
52W Change
-11.7%
Annual Financials
Cash vs Debt
Where BKNG stands vs its 150-day and 200-day moving averages
As of the August 25, 2026 close, BKNG finished 19.60% above its 150-day moving average ($178.39) and 15.22% above its 200-day moving average ($185.18). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is BKNG overbought or oversold?
At the August 25, 2026 close, BKNG's RSI(14) was 70.2, in overbought territory (above 70). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
The company holds $17.21B in cash, though total debt stands at $20.92B. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. Annual free cash flow of $7.73B supports ongoing capital allocation decisions and provides a cushion against unexpected expenses or downturns. Return on assets of 20.4% further supports the picture of efficient asset utilization. Revenue has grown from $17.09B (2022) to $26.92B (2025), reflecting a 58% increase over the period.
As with any equity investment, BKNG carries market risk, sector-specific risk, and company-specific risk that investors should evaluate in the context of their own portfolios. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Booking Holdings Inc. and its sector.