Booking Holdings Inc.
BKNGConsumer CyclicalNASDAQTravel Services · Last scanned Jul 18, 2026
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Daily timeframeBooking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United. The company carries a $140.78B market cap, placing it firmly in the large-cap category. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Market Cap
$140.78B
Beta
1.07
P/E (TTM)
24.32
P/E (Fwd)
14.77
EPS (TTM)
$7.47
EPS (Fwd)
$12.30
ROE
—
ROA
22.3%
Cash
$16.02B
Total Debt
$19.18B
Free CF
$7.08B
52W Change
-20.4%
Annual Financials
Cash vs Debt
The company holds $16.02B in cash, though total debt stands at $19.18B. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. Free cash flow comes in at $7.08B, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. Return on assets of 22.3% further supports the picture of efficient asset utilization. Revenue has grown from $17.09B (2022) to $26.92B (2025), reflecting a 58% increase over the period.
Investors considering Booking Holdings Inc. should weigh the typical risks associated with BKNG's sector, size, and financial profile against their own risk tolerance and investment objectives. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence Booking Holdings Inc.'s trajectory.