Viant Technology Inc.
DSPTechnologyNASDAQSoftware - Application
Scan Results
Daily timeframeViant Technology Inc. operates a cloud-based demand side platform (DSP) that enables the programmatic purchase of digital advertising across multiple channels, including connected TV (CTV), streaming audio, digital. The $760.5M market capitalization puts DSP squarely in small-cap range for its industry. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers to obtain key insights, reporting, and attribution opportunities.
Market Cap
$760.5M
Beta
1.00
P/E (TTM)
27.60
P/E (Fwd)
14.56
EPS (TTM)
$0.42
EPS (Fwd)
$0.80
ROE
9.2%
ROA
1.9%
Cash
$185.7M
Total Debt
$23.4M
Free CF
$25.6M
52W Change
-16.0%
Annual Financials
Cash vs Debt
The balance sheet looks solid with $185.7M in cash comfortably exceeding the $23.4M debt load. A net cash position generally provides financial flexibility during uncertain economic periods. Annual free cash flow of $25.6M supports ongoing capital allocation decisions and provides a cushion against unexpected expenses or downturns. ROE of 9.2% points to decent capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 1.9% is on the lower side, which is common in asset-heavy industries. Revenue has grown from $197.2M (2022) to $344.2M (2025), reflecting a 75% increase over the period.
The strong cash position relative to debt provides a financial cushion that reduces balance sheet risk. It is important to consider these factors alongside broader market conditions and individual financial goals when reviewing DSP.