Harley-Davidson, Inc.
HOGConsumer CyclicalNASDAQRecreational Vehicles
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Daily timeframeHeadquartered within the consumer cyclical sector, Harley-Davidson, Inc. focuses on Recreational Vehicles services and products. Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. Valued at $2.95B, HOG is a mid-cap name in its sector. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$2.95B
Beta
1.30
P/E (TTM)
15.38
P/E (Fwd)
14.11
EPS (TTM)
$1.84
EPS (Fwd)
$2.01
ROE
6.1%
ROA
1.6%
Cash
$1.28B
Total Debt
$2.31B
Free CF
$110.0M
52W Change
-10.8%
Annual Financials
Cash vs Debt
Where HOG stands vs its 150-day and 200-day moving averages
As of the September 3, 2026 close, HOG finished 19.72% above its 150-day moving average ($23.23) and 22.13% above its 200-day moving average ($22.77). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is HOG overbought or oversold?
At the September 3, 2026 close, HOG's RSI(14) was 49.6, in neutral territory (between 30 and 70). The MACD histogram was negative, so short-term momentum leaned bearish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
On the balance sheet, HOG has $1.28B in cash with $2.31B in obligations. The ability to service this debt comfortably depends on continued operational cash generation. Free cash flow comes in at $110.0M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. Return on equity stands at 6.1%, which is modest for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 1.6% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $5.76B (2022) to $4.47B (2025), a 22% decline worth watching.
Investors considering Harley-Davidson, Inc. should weigh the typical risks associated with HOG's sector, size, and financial profile against their own risk tolerance and investment objectives. It is important to consider these factors alongside broader market conditions and individual financial goals when reviewing HOG.