Harley-Davidson, Inc.
HOGConsumer CyclicalNASDAQRecreational Vehicles
Scan Results
Daily timeframeHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The $2.54B market capitalization puts HOG squarely in mid-cap range for its industry. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$2.54B
Beta
1.28
P/E (TTM)
12.49
P/E (Fwd)
12.55
EPS (TTM)
$1.93
EPS (Fwd)
$1.92
ROE
7.1%
ROA
2.0%
Cash
$1.08B
Total Debt
$2.20B
Free CF
$168.4M
52W Change
-0.4%
Annual Financials
Cash vs Debt
The company holds $1.08B in cash, though total debt stands at $2.20B. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. The company generates $168.4M in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. ROE of 7.1% points to modest capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 2.0% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $5.76B (2022) to $4.47B (2025), a 22% decline worth watching.
As with any equity investment, HOG carries market risk, sector-specific risk, and company-specific risk that investors should evaluate in the context of their own portfolios. No single metric tells the full story. Reviewing HOG's risk profile alongside its fundamentals and technical indicators provides a more complete picture.