Harley-Davidson, Inc.
HOGConsumer CyclicalNASDAQRecreational Vehicles · Last scanned Oct 24, 2026
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Daily timeframeHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. Valued at $3.01B, HOG is a mid-cap name in its sector. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$3.01B
Beta
1.32
P/E (TTM)
15.91
P/E (Fwd)
14.47
EPS (TTM)
$1.82
EPS (Fwd)
$2.00
ROE
6.1%
ROA
1.6%
Cash
$1.28B
Total Debt
$2.31B
Free CF
$110.0M
52W Change
2.7%
Annual Financials
Cash vs Debt
Where HOG stands vs its 150-day and 200-day moving averages
As of the October 9, 2026 close, HOG finished 10.31% above its 150-day moving average ($24.25) and 15.75% above its 200-day moving average ($23.11). This snapshot is end-of-day data shown with a five-trading-day delay on the free plan; Premium members see readings from the latest close.
Is HOG overbought or oversold?
At the October 9, 2026 close, HOG's RSI(14) was 57.3, in neutral territory (between 30 and 70). The MACD histogram was positive, so short-term momentum leaned bullish at that close. These readings are historical, refresh daily after market close, and are not investment advice.
The company holds $1.28B in cash, though total debt stands at $2.31B. This level of leverage is common in the industry but worth monitoring as interest rate conditions evolve. The company generates $110.0M in free cash flow annually, which funds everything from R&D to shareholder returns without needing external financing. ROE of 6.1% points to modest capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 1.6% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $5.76B (2022) to $4.47B (2025), a 22% decline worth watching.
Investors considering Harley-Davidson, Inc. should weigh the typical risks associated with HOG's sector, size, and financial profile against their own risk tolerance and investment objectives. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Harley-Davidson, Inc. and its sector.