Harley-Davidson, Inc.
HOGConsumer CyclicalNASDAQRecreational Vehicles · Last scanned Jul 16, 2026
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Daily timeframePart of the consumer cyclical sector, Harley-Davidson, Inc. (HOG) is listed under Recreational Vehicles. With a market capitalization of $2.73B, it sits in mid-cap territory. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Market Cap
$2.73B
Beta
1.27
P/E (TTM)
12.97
P/E (Fwd)
13.37
EPS (TTM)
$2.00
EPS (Fwd)
$1.94
ROE
7.1%
ROA
2.0%
Cash
$1.08B
Total Debt
$2.20B
Free CF
$168.4M
52W Change
8.6%
Annual Financials
Cash vs Debt
Harley-Davidson, Inc. carries $2.20B in total debt against $1.08B in cash reserves — debt is roughly 2.0x the cash position. Managing this leverage effectively will be important for long-term financial stability. Free cash flow comes in at $168.4M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. ROE of 7.1% points to modest capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 2.0% is on the lower side, which is common in asset-heavy industries. Revenue has pulled back from $5.76B (2022) to $4.47B (2025), a 22% decline worth watching.
As with any equity investment, HOG carries market risk, sector-specific risk, and company-specific risk that investors should evaluate in the context of their own portfolios. These risk factors are not exhaustive — macroeconomic shifts, regulatory changes, and competitive dynamics can all influence Harley-Davidson, Inc.'s trajectory.