HR

Herc Holdings Inc.

HRIIndustrialsNASDAQ

Rental & Leasing Services · Last scanned Jul 16, 2026

PriceMA150MA200
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Financials · Annual
Revenue
$4.33B
+28.3% YoY
Net Income
$1.0M
-99.5% YoY
EBITDA
$1.50B
+10.3% YoY
Free Cash Flow
$374.0M

Scan Results

Daily timeframe
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DateIndicatorDetails
Jul 7 Above MA200+1.0% from MA200, price crossed above
Below MA1500.9% below MA150
Jul 6 Above MA200+0.4% from MA200, price crossed above
About Herc Holdings Inc.

Headquartered within the industrials sector, Herc Holdings Inc. focuses on Rental & Leasing Services services and products. Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. The company carries a $4.97B market cap, placing it firmly in the mid-cap category. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment.

Key stats
Market Cap$4.97B
Fwd P/E15.12
EPS$-0.06
Beta1.88
52W Change+12.5%
Dividend Yield1.90%
ROE-0.3%
Analysis

On the balance sheet, HRI has $43.0M in cash with $9.64B in obligations. The ability to service this debt comfortably depends on continued operational cash generation. Free cash flow comes in at $374.0M, providing flexibility for reinvestment, buybacks, or dividends. Consistent free cash flow generation is often considered a sign of operational health. ROE of -0.3% points to negative capital efficiency, indicating how much profit the company produces per dollar of shareholder equity. ROA of 3.8% is on the lower side, which is common in asset-heavy industries. Revenue has grown from $2.74B (2022) to $4.33B (2025), reflecting a 58% increase over the period.

With a beta above 1.5, HRI tends to amplify broader market moves — both up and down. This higher volatility means larger price swings are common. The debt-to-cash ratio suggests meaningful leverage on the balance sheet, a factor worth monitoring if credit conditions tighten. Understanding these risk dimensions helps frame what to watch going forward as conditions evolve for Herc Holdings Inc. and its sector.

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