▲ Above MA200+0.1% from MA200, price crossed above
Jul 8▼ Below MA1500.3% below MA150
About Gold.com, Inc.
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. The company carries a $1.11B market cap, placing it firmly in the small-cap category. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending.
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On the balance sheet, GOLD has $143.6M in cash with $1.65B in obligations. The ability to service this debt comfortably depends on continued operational cash generation. Free cash flow is running at -$743.9M, which bears watching. Negative free cash flow can be acceptable during heavy investment periods but needs to improve over time. Return on equity stands at 10.8%, which is decent for the sector. ROE measures how effectively a company uses shareholder capital to generate profits. ROA of 2.8% is on the lower side, which is common in asset-heavy industries. Revenue has grown from $8.16B (2022) to $10.98B (2025), reflecting a 35% increase over the period.
The relatively low beta of 0.61 suggests GOLD is a less volatile holding compared to the broader index. Debt significantly exceeds cash reserves, which means the company's financial flexibility could be constrained during economic downturns. Negative free cash flow means the company is currently spending more than it generates, which may require future fundraising or debt if the trend continues. It is important to consider these factors alongside broader market conditions and individual financial goals when reviewing GOLD.